Episode 5

Published on:

27th May 2021

How to Grow Your Business Like Amazon - The Accelerate Cycle

In the newest installment of How to Grow Your Business Like Amazon, Steve takes a deep dive into the Accelerate Cycle, which contains the core principles that propelled Amazon's massive growth.

Within the Accelerate Cycle, Steve highlights the origins and importances behind the following principles: Generate High-Velocity Decisions, Make Complexity Simple, Accelerate Time with Technology, and Promote Ownership.

Listen as Steve walks us through how Jeff Bezos focused on each of these core principles to enhance various sectors of Amazon, as well as integrate new, lofty ideas thought to be impossible.

So sit back, relax, and enjoy another thought-provoking conversation that could leave you with some helpful information, which you could apply to your own business!


00:05 - Introduction and overview on past episodes

00:50 - The Accelerate Cycle overview

01:45 - Principle 7: Generate High-Velocity Decisions

05:00 - Never make a one-size-fits-all decision making process

07:30 - The importance behind the phrase "disagree and commit"

10:00 - Writing clarifies your thoughts

12:50 - Principle 8: Make Complexity Simple

14:50 - Amazon re-invented a basic book with the Kindle

19:30 - Principle 9: Accelerate Time with Technology

22:00 - Amazon Web Services is a perfect example of this principle

25:40 - Principle 10: Promote Ownership

28:00 - Getting employees to act and think on behalf of the entire company

30:30 - The Amazon Smile concept to incorporate charitable giving

33:20 - What is coming in the next episode

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About the Podcast

How to Grow Your Business Like Amazon
Why, when, and how Jeff Bezos takes risks and how that made Amazon successful
Amazon is the fastest company ever to reach $100 billion in sales and they didn’t reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, “I have not failed. I've just found 10,000 ways that won't work.” and Amazon’s founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

Join Steve Anderson, author of "The Bezos Letters: 14 Principles to Grow Your Business Like Amazon," as he shares insights into the mind of one of the most successful CEOs to date.