Episode 6

Published on:

25th Jun 2021

How to Grow Your Business Like Amazon - The Scale Cycle

In the latest installment of How to Grow Your Business Like Amazon, Steve explores one of the most pivotal cycles that led Amazon to their massive growth, the fourth and final cycle, The Scale Cycle.

Comprised of four key principles, The Scale Cycle unlocks the secrets behind how Amazon was able to achieve such massive transformations, ultimately building themselves to the global giant they are today. Listen as Steve highlights the various elements making up the final four principles and how these same ideals can be applied to your business.

So sit back, relax, and enjoy a thought-provoking overview that showcases the fourth and final cycle of Amazon's inner-workings.


0:40 - What is scaling?

2:30 - It's important to continually think like a startup business

3:50 - Principle 11: Maintain Your Culture

6:30 - People want to work at Amazon and stay long-term

8:35 - Creating door desks and the symbol it established within the company

10:20 - The use of the term "shareowners" not shareholders

12:10 - Principle 12: Focus on High Standards

15:40 - How Amazon goes about maintaining high standards

21:00 - Bezos' most recent letter to shareowners

23:15 - Principle 13: Measure What Matters, Question What is Measured...Trust Your Gut

28:33 - "When anecdotes and data disagree, the anecdotes are usually right"

29:30 - Principle 14: Believe it's Always Day One

34:51 - The last quote from Bezos' most recent shareowner letter in 2021

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About the Podcast

How to Grow Your Business Like Amazon
Why, when, and how Jeff Bezos takes risks and how that made Amazon successful
Amazon is the fastest company ever to reach $100 billion in sales and they didn’t reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, “I have not failed. I've just found 10,000 ways that won't work.” and Amazon’s founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

Join Steve Anderson, author of "The Bezos Letters: 14 Principles to Grow Your Business Like Amazon," as he shares insights into the mind of one of the most successful CEOs to date.