Episode 4

Published on:

22nd Apr 2021

How to Grow Your Business Like Amazon - The Build Cycle

In the next installment of How to Grow Your Business Like Amazon, Steve provides a deep dive into one of the four cycles - The Build Cycle!

Amazon didn't become the global giant we know overnight. It took methodical building practices and strategies incorporated over time. As Steve explains, there are three core principles at the heart of the Build Cycle: Obsess over customers, Apply long-term thinking, and Understand your flywheel. Each of these principles played a pivotal role in the company's growth over the last decade.

So sit back, relax, and enjoy another insightful conversation surrounding the growth of Amazon, specifically highlighting these three principles.


00:10 - Overview on prior episodes and growth cycles

01:00 - The Build Cycle as a whole

02:30 - Principle 4: Obsess over customers

06:20 - Amazon's three customer pillars

08:30 - The importance of noticing when a customer has a bad experience

11:20 - Principle 5: Apply long-term thinking

16:32 - Bezos' ranch in West-Texas and building the 10,000 year clock

17:52 - Principle 6: Understand your flywheel

21:00 - Growth was at the center of Amazon's flywheel

23:58 - What is the flywheel of your business?

25:30 - Closing remarks

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About the Podcast

How to Grow Your Business Like Amazon
Why, when, and how Jeff Bezos takes risks and how that made Amazon successful
Amazon is the fastest company ever to reach $100 billion in sales and they didn’t reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, “I have not failed. I've just found 10,000 ways that won't work.” and Amazon’s founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

Join Steve Anderson, author of "The Bezos Letters: 14 Principles to Grow Your Business Like Amazon," as he shares insights into the mind of one of the most successful CEOs to date.