Episode 2

Published on:

4th Mar 2021

How to Grow Your Business Like Amazon - The Four Cycles

In the second installment of How to Grow Your Business Like Amazon, Steve discusses the four cycles driving Amazon to their overall level of success. Listen as Steve takes a deep dive into each specific cycle, highlighting their principles and why each exists within Amazon's culture.

The Four Cycles: Test, Build, Accelerate, Scale

While Steve plans to provides an in-depth analysis on each of the four cycles in future episodes, he shares an overarching understanding on the importance of each cycle and how without them, Amazon would never be the company it is today.


00:15 - Recapping the prior episode

01:38 - How the cycles group Amazon's 14 principles

02:10 - The Test Cycle

05:00 - Jeff Bezos' email to employees about stepping down as the company's CEO

07:45 - The Build Cycle

13:00 - The importance of understanding your "flywheel"

14:45 - The Accelerate Cycle

20:30 - The Scale Cycle

23:30 - Measure what matters, but question what's measured

26:20 - Each principle stands on its own, but also interacts with others

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About the Podcast

How to Grow Your Business Like Amazon
Why, when, and how Jeff Bezos takes risks and how that made Amazon successful
Amazon is the fastest company ever to reach $100 billion in sales and they didn’t reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, “I have not failed. I've just found 10,000 ways that won't work.” and Amazon’s founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

Join Steve Anderson, author of "The Bezos Letters: 14 Principles to Grow Your Business Like Amazon," as he shares insights into the mind of one of the most successful CEOs to date.