Episode 10

Published on:

25th Oct 2021

How to Grow Your Business Like Amazon - Meaningful Differentiation

In the latest installment of How to Grow Your Business Like Amazon, Steve begins laying the groundwork for a 15th principle to be added to his book. While it's still a work-in-progress, this principle is centered around the idea of "meaningful differentiation" and why it's so vital to your business' success.

Only by differentiating themselves, Amazon was able to grow to one of the largest companies of all-time and develop new product/service avenues within the company.

Listen as Steve walks us through these differentiating ideas Amazon incorporated over the years, as well as the thought processes in place to execute on these ideas.

So sit back, relax, and enjoy yet another great conversation!


0:05 - Laying the groundwork for a 15th principle

2:00 - The 2006 shareholder letter and its importance

5:16 - Amazon introducing the idea of differentiation

8:00 - Examining new markets/products to reach into

9:20 - Amazon Web Services (AWS) is a perfect example of meaningful differentiation

12:08 - Looking at physical stores that provide a different experience

14:35 - Amazon's willingness to experiment

19:00 - What are you doing right now to meaningfully differentiate your business?

20:45 - Bezos' last letter to shareholders in 2020

23:40 - Customers want to know what you do differently

26:00 - Closing remarks

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About the Podcast

How to Grow Your Business Like Amazon
Why, when, and how Jeff Bezos takes risks and how that made Amazon successful
Amazon is the fastest company ever to reach $100 billion in sales and they didn’t reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, “I have not failed. I've just found 10,000 ways that won't work.” and Amazon’s founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

Join Steve Anderson, author of "The Bezos Letters: 14 Principles to Grow Your Business Like Amazon," as he shares insights into the mind of one of the most successful CEOs to date.